Fleek. is a cosmetic brand I designed for pre-teens/teenagers. I have created a packaging system dedicated to a younger demographics, this describes my bright use of color, large typography, on trend language, and incorporating a bold icon. The eye-catching appeal of this design will draw in my demographic solely based upon looks. I have created a logo with branding elements along with packaging for four cosmetic items: highlighter, mascara, lipstick, and blush.